What is White-Label Casino? White-Label Casino Explained.

Last Updated on October 28, 2023

A White-Label Casino is a ready-to-launch online casino platform produced by a developer and sold or leased to an individual or company, which then brands and markets it under their own name. The white-label solution provides the client with a fully functioning online casino without the need to build one from scratch. It typically includes gaming licenses, a payment system, gaming content (like slots, table games, etc.), and customer support, allowing the client to focus primarily on branding, marketing, and player acquisition.


What are the main benefits of opting for a White-Label Casino solution?

The primary advantages include speed to market, cost-effectiveness compared to building an online casino from scratch, access to established gaming licenses, and a tried-and-tested platform. Clients can leverage these to start their casino operations swiftly without dealing with the technical intricacies of building a platform.

How customizable is a White-Label Casino?

While the core functionalities and games might be consistent across different clients, many white-label solutions allow for significant customization in terms of design, branding, promotions, and, in some cases, even game selection. This flexibility lets operators differentiate themselves in the market.

Are there any downsides to using a White-Label Casino solution?

Some potential challenges include dependence on the provider for updates, fixes, and maintenance; potential limitations in customization; and revenue sharing with the provider. Additionally, because many operators might use the same white-label solution, there can be market saturation, making differentiation a challenge.

Is operating a White-Label Casino legal?

Yes, as long as the provider has the necessary gaming licenses and adheres to the regulations of the jurisdictions they operate in. Clients usually benefit from the provider’s established licenses, but they should ensure that the provider complies with all legal and regulatory standards.

How does the revenue model work for a White-Label Casino?

Typically, the client/operator will share a percentage of the revenue or profit with the white-label solution provider. The exact terms and percentages can vary based on the agreement between the two parties. Costs might also include setup fees and ongoing monthly fees for maintenance, support, and licensing.

Author of This Article:

Rahul Bhatia

Rahul Bhatia

Rahul Bhatia

Rahul Bhatia

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